Category: Business

Stop Prospecting and Start Marketing

Ask salespeople to list their least favorite selling activities, and you can count on “prospecting” being at the top of the list. And, the least favorite of all prospecting activities is unquestionably making cold calls. Why? Because prospects have an unending list of excuses for dismissing salespeople before the prospecting call conversation actually gets started. [Continue]

Specialty Products are Important for Many Businesses

There are many specialized industries in business today that require specific products and services to ensure that everything runs smoothly. The medical industry needs doctors and pharmacists, the oil and gas industry requires industrial clutches and brakes, the information technology industry requires hardware, software and technicians with the know-how to fix them. One industry that [Continue]